Licensed The New Yorker Stationery – Nelson Line

While at Nelson Line, I worked on the licensed The New Yorker stationery collection to expand the product line and boost sales. Starting with core items like greeting cards, notebooks, notepads, and magnets, I regularly contributed new product ideas and varieties, growing the line into a broader, multi-category assortment that reached more customers
and strengthened retail presence.

Collaborating closely with The New Yorker licensing team and print partners, we developed designs that stayed true to the brand’s iconic voice while increasing visibility and driving measurable sales growth.