Nelson Line — A Collaborative Brand Refresh

Worked as a small team to reimagine the Nelson Line identity, with a shared goal of creating a more personal and approachable visual presence. The process centered on introducing warmth and character, including a shift from a traditional serif typeface to a flowing script that captures the charm of a handwritten note.

Together, we evolved the brand across packaging, products, and digital touchpoints, resulting in a cohesive and inviting identity that feels both current and connected to its audience.