SNL 40th Anniversary - Gift and Stationery
At Nelson Line, I brought the irreverent humor of Saturday Night Live to life through a series of stationery and gift products. Working with a collection of distinctive sketch illustrations, I helped translate comedic moments into tangible, everyday items—ranging from notebooks and mugs to glassware—each piece designed to capture the spirit and wit of the original content.
I also developed packaging and display concepts that extended the storytelling and created a cohesive retail experience, while exploring additional design directions that pushed the intersection of humor and product design.
SNL 40 Anniversary - Gift and Stationery Catalog
Promotional Eblast
Layout and preparation of package for shot glasses with 3 different skus - directions for vendor production
Concept for Tote Bags
Idea for Merchandising giftware

