Food and Toy Packaging
In-House Brand Design — Campbell’s & Mattel
Key projects from my time working within the packaging and art departments at Campbell’s and Mattel. At different points in my career, I was part of in-house teams focused on evolving established global brands and licensed properties.
I collaborated closely with Marketing to support brand goals and strengthen awareness, working across packaging, conceptual design, and logo development. Some projects began with external agency concepts that were brought in-house for refinement and final production. The work focused on refreshing and expanding existing brand systems for new products, formats, special events, and licensed or seasonal extensions, while maintaining consistency across large-scale portfolios.
Assisted with the layout design of the SpongeBob Soup
Conceptual idea for an upscale soup line
Collaborated in the design and layout of the Kirkland brand of soups
Designed the header cards for in-store floor displays
While at Mattel was directly involved in the branding update of Matchbox toy line
Assisted in the design of a promotional program for the 50th Anniversary of Matchbox
Directly involved in the design of licensed Scooby Doo packaging
Directly involved in the package design of these licenses